Anita Paredes

NFL Play 60

A collaborative project with the NFL and the American Heart Association. This endless runner is meant to encourage and educate kids about health and fitness.

My role was to be in charge of the UI/UX of the app from initial wireframe concepts to the final page layouts. For the final product, I created custom graphics and laid out the scenes of the game so that the designs would elegantly coincide with the NFL's team branding.

Alongside the UI design, I was also placed in charge of creating the promotional graphics.

Toy Escape

An endless arcade game created and published by Dreamkind.

I was the lead designer for this role, and was in charge of all of the visuals. This included the UI, and also the backgrounds, characters, and overall thematic experience of the game.

Including the visual designs, I also lead the motion graphics and promotional work for Toy Escape.

Dreamkind

Dreamkind gave me the opportunity to take a part of their rebranding. I was able to redesign a new logo for them, and with that also take charge in redesigning their website. The company wanted to take a more refined and professional approach, so I took a minimal approach. Custom UI assets were created, but sparcely used, instead large and imapacting imagery were placed to convey and illustrate the messages of Dreamkind's projects.

Alphabet Stories

A preschool app that helps kids with reading comprehension and shows them an introduction to spelling.

With this project, I was given the rewarding opportunity of taking lead and repairing it. I took the initiative by redesigning all of the assets. This started with the background assets, to develop a look-and-feel, and then moved towards the UI. An illustrated approach was taken with the UI as well to match the aesthetic and also to create an easier visual representation that toddlers would understand.

Rewind is an interactive story with puzzles and an overarching mystery to solve.

For this project, I was the head of all of the 2D visual designs. This mainly encompassed the UI, but also included the imagery that appears throughout the experience. I curated the look-and-feel for this project and assisted with the minigame designs so that they can visually match the rest of the story's aethetic.

Click Depot

Click Depot commissioned me to redesign their website. While following their brand guidelines, I creatively put together UI assets and Illustrations to transform their previous site to one that expresses their company's goals more vividly.